In today’s competitive recruiting landscape, having talent on the field isn’t always enough—visibility is key. For softball players aiming to play at the next level, building a strong social media presence can be a game-changer. It’s not just about sharing stats or highlight reels; it’s about creating a personal brand that tells a story, showcases work ethic, and keeps them on the radar of coaches and recruiters. With the right strategy, social media becomes more than just a platform—it becomes a digital resume and a powerful tool to stand out in a crowded field.

Social Media Platforms:

Facebook - Team Profile:

• Target Audience - Parents/Family/Friends/Prospective Players Parents

  • Colleges aren't using this medium to scout players, but it's still essential to accommodate parents since they cover the expenses.

Instagram - Team/Player Profile:

• Target Audience - This is typically where players engage and post the most, and some colleges utilize this platform but it's secondary to X.

X (Formerly known at Twitter):

• This is the most commonly used platform used by College coaches for scouting players.

When should players create their social media accounts?

Middle School 

• Create Social Media Accounts (8th grade), and begin growing a following by liking, commenting, and following other players, etc.

  • Having a social media account offers little advantage if a player keeps their profile private. All profiles should be public.

    • If parents worry about social media access, they should manage the account. However, not being on social media makes it harder to catch the attention of coaches.

  • Advise players to choose a handle that closely matches their name to make it easier for coaches to find them.

Freshmen

• During their freshman year, players should be active on social media (X), regularly posting video clips, schedules, and other content.